ESOMAR GLOBAL MARKET RESEARCH 2009 PDF

GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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The news was better in Europe, where overall growth after inflation for stood at 0. Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.

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LONDON – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.

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Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Explore all these new features Maybe later. You can change this and find out more here. It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2. Latin America was the strongest performing region, with growth of 5.

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The UK managed to buck the trend by posting 2. News sign-up Sample reports. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies.

Global market research revenue growth declines

Send me a copy of this email as well. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. The Esomar Global Market Research Report marekt that although overall revenues were up by a gross level of 4. Become a Campaign Member. Gunilla Broadbent, president of Esomar, said:

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